A curated assortment of magnificence merchandise, typically miniature or travel-sized, housed inside a calendar construction that includes numbered compartments comparable to the times of Introduction. Usually launched by department shops or magnificence manufacturers, these collections permit shoppers to pattern a variety of merchandise in anticipation of the vacation season. A particular instance would possibly embody skincare, make-up, haircare, or perfume objects from a specific retailer recognized for its curated choice of high-quality and infrequently unique manufacturers.
These calendars supply a number of benefits. For shoppers, they supply a possibility to find new merchandise and types at a decrease value than buying full-sized variations. For retailers, they generate pre-holiday pleasure and drive gross sales, serving as each a advertising and marketing instrument and a income stream. Traditionally, Introduction calendars have been a practice related to the Christmas season, evolving from easy paper calendars with photographs or Bible verses to elaborate gift-filled variations throughout varied themes, together with magnificence.