Fragrances marketed beneath the United Colours of Benetton model symbolize a various assortment, encompassing numerous scent profiles for various preferences. These vary from vibrant, youthful aromas to extra refined and basic compositions, typically introduced in colourful and distinctive packaging reflecting the model’s aesthetic.
The Benetton model’s foray into the perfume market provided an accessible entry level to designer scents, interesting to a broad client base. The colourful, typically unconventional, advertising and marketing campaigns mirrored the social and cultural traits of their time, creating a way of reference to the target market. These fragrances grew to become synonymous with youthful power and self-expression, contributing considerably to the model’s general id and business success.
