A curated assortment of Laneige’s high merchandise, typically offered as a vacation countdown, usually showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes reaching radiant and healthy-looking pores and skin by means of a devoted skincare routine. These curated units regularly characteristic trial sizes of fashionable gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering customers with a chance to expertise a variety of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, typically cost-effective, format.
Such curated units supply important worth to each customers and the model. For customers, these collections present a lower-risk entry level to discover a premium skincare line. They’ll experiment with varied merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and considerations earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising instruments, driving product discovery, model consciousness, and in the end, gross sales. The vacation season timing typically amplifies these results resulting from elevated client spending and gift-giving. This apply of providing curated magnificence units has an extended historical past, evolving from easy reward baskets to stylish, themed collections reflecting present skincare tendencies.
